The Rise of the Infographic Infographics are popular these days.  We see them all the time on everything from the ROI of our mothers (a classic infographic) to the history of computers.  In a previous post, I wrote about the infographic resume and a company known as Vizualize.me that can help job seekers create their very own infographic resume.  However,

The Importance of Personal Brand Reputation I have always said that the job search process is a marketing process.  Employers are the shoppers and job seekers are the products.  Which product an employer chooses is influenced by the marketing collateral (resumes, cover letters, portfolio), the sales pitch (interview), product testing (personaity tests, skills assessments) and product reputation (Letters of recommendation,

Healthy Frustration vs. Chronic Complaining In this economy, there are many frustrated people looking for work or looking to progress in their careers. There’s nothing wrong with frustration as long as you learn to deal with it in a constructive manner. However, there is a difference between those who are merely frustrated and those who are just chronic career complainers.

Most people have seen the Google Experiment or the super creative QR code resume that landed Victor Petit a marketing gig but this Twitter Hustle is arguably the most clever job hustle yet. How it Worked The user realizes that the top 5 new followers to one’s Twitter account always appear in the upper right corner of that person’s Twitter

What is the Elevator Pitch? The elevator pitch has been preached to job seekers for many years. The basic premise is that if you ever found yourself in an elevator ride with someone you admire like Steve Jobs or Bill Gates, you would be able to convince them to hire you by the time the ride was over. Thus, the

With criminal background checks, drug screenings, credit checks, resume scanning software, and a series of interviews all standing in the way of a job offer, why would anyone want to create their own self-imposed barrier to employment?  That’s exactly what you do when you don’t proofread the marketing materials you submit to an employer. Don’t Rely on Spell Check Too

Reverse Job Search: Definition Review As stated in my past article, the reverse job search describes the process of marketing one’s talents, skills, achievements, qualities, and reputation to a target audience so that those with the jobs you want are finding you.  Consider how you market yourself.  Having a targeted resume, cover letter, letters of recommendation, references, etc. are all

If you Make it Easier, it is More Likely Employers will Notice You Consider your goal when you submit a resume to an employer.  You want the employer to contact you for an interview.  Consider the goal in the interview which is to gain an offer to continue in the hiring process until you are offered the job.  A basic,

 Getting a Job just got Harder If you thought it was already difficult to get a job, beware of the new background check!  So many barriers to gaining employment already exist including criminal background checks, drug screens, personality tests, skills assessments, and credit checks but make way for a new type of background check….your digital footprint!  Also known as

Why don’t you have a portfolio? When I ask people who aren’t artists why they don’t have a portfolio, the majority say they don’t have a portfolio because they aren’t artists. If you are an artist and don’t have a portfolio, that’s a different conversation because you most definitely should know you need one. I can imagine the IT professional