Whether you’re a freelancer, small business owner or a budding entrepreneur, attracting new customers to your business is a crucial element of your business plan. But while you’re spending countless hours and spending valuable resources on enticing new clients to your services, business owners should also consider the importance of retaining the customers they already have.
Returning customers should be at the very heart of your business, and in terms of recommendations, reviews and boosting your revenue, they’re virtually invaluable. Don’t make the mistake of taking your repeat clients for granted, here we’ll explore some simple things that will keep your customers coming back!
Make payments easy
When working with you is straightforward and uncomplicated, customers are much more likely to return. This is relevant in terms of your billing process and your payment options. If clients are struggling to pay for your products or services using their specific bank or credit card, if they have to make phone calls or paying you is overly complex then it’s only going to put them off using your services in the future. Investing in payment software – check out this website for more information – is a quick and secure way to ensure customer payments are streamlined and easier for everyone.
With payment software, clients can store all their payment information on a secure platform, while you can handle subscription billing and payouts to your bank. This software works in conjunction with your invoice software, which means clients can pay without being redirected to a different site. This kind of convenience might seem simplistic, but that’s exactly what your clients want.
Improve your communication
If a customer has a query or issues – regardless of what stage in their customer journey they’re at – communicating with you should be a cinch and not a long, drawn-out process. Whether you’re always available at the end of the phone, you’re poised at your inbox or being active on your social media platforms, if customers know that you’re active and responsive, they’re more likely to return.
Remember to stay in touch
Just like any connection, it must be nurtured and meaningful. Once a client has paid for their product/service, that isn’t the end of their journey. Actively keeping in touch with your customers and offering them new products first, offering discounts and incentives are simple yet effective ways to keep them coming back. Just be mindful of being overbearing, subtle communications are usually better received than persistent sales tactics.
And finally, value their feedback
When you reach out to clients and actively ask for their feedback, it sends a message to your customers that you value their experience and opinions – good, or bad. This approach will not only show your customers how much you appreciate them, but it can also allow you to rectify any issues that could result in a negative online review. Showing how much you value your customers’ satisfaction will encourage them to return in the future.
