What is a Personal Brand? Personal branding is a term that has gained a lot of buzz for those who work as a career professional but what is it? Personal branding refers to how we market ourselves strategically to influence public perception. This is my own definition. If you think about it, people have always marketed themselves to influence others’
The Importance of Personal Brand Reputation I have always said that the job search process is a marketing process. Employers are the shoppers and job seekers are the products. Which product an employer chooses is influenced by the marketing collateral (resumes, cover letters, portfolio), the sales pitch (interview), product testing (personaity tests, skills assessments) and product reputation (Letters of recommendation,
The job market is so drastically different these days yet so many job seekers are still using the same old methods of job searching. I thought to myself, this can’t simply be because people are choosing not to change their tactics, but rather, because they are not aware of the different strategies they should be using. Certainly, if people only
Healthy Frustration vs. Chronic Complaining In this economy, there are many frustrated people looking for work or looking to progress in their careers. There’s nothing wrong with frustration as long as you learn to deal with it in a constructive manner. However, there is a difference between those who are merely frustrated and those who are just chronic career complainers.
Reverse Job Search: Definition Review As stated in my past article, the reverse job search describes the process of marketing one’s talents, skills, achievements, qualities, and reputation to a target audience so that those with the jobs you want are finding you. Consider how you market yourself. Having a targeted resume, cover letter, letters of recommendation, references, etc. are all
If you Make it Easier, it is More Likely Employers will Notice You Consider your goal when you submit a resume to an employer. You want the employer to contact you for an interview. Consider the goal in the interview which is to gain an offer to continue in the hiring process until you are offered the job. A basic,
Why don’t you have a portfolio? When I ask people who aren’t artists why they don’t have a portfolio, the majority say they don’t have a portfolio because they aren’t artists. If you are an artist and don’t have a portfolio, that’s a different conversation because you most definitely should know you need one. I can imagine the IT professional
If employers hired people because of their degree, why would they need to go through an interview process? Many people think the point of going to school is to get a degree when the real point is to gain valuable skills through the entire college experience. College is a training ground and whereas the degree is merely a credential, the
When a person conducts a job search, they usually monitor the job market, research companies, network, attend events, join professional associations, and perhaps, even obtain certifications or go back to school to improve their marketability. Job seekers do all these activities to position themselves to compete in the job market. However, once a job seeker lands a job, they tend
We all remember this famous movie line but perhaps more memorable are the questions it made us all ask – build what and who will come?! As often as career professionals talk about the importance of personal branding, it seems as if the majority of the general public is not familiar with this concept or why it matters so much.
