Insourcing American Jobs
Who is insourcing American jobs? Well, the hope is that more fortune 500 companies will decide to do this as President Obama attempts to meet with top company executives to convince them to bring jobs back to the United States. Interestingly enough, in my last blog article, I posed the question, “Is the American Dream Shattered?” Obama recently stated, “I’m calling on those businesses that haven’t brought jobs back to take this opportunity to get the American people back to work. That’s how we’ll rebuild an economy where hard work pays off and responsibility is rewarded — and a nation where those values live on.” When I read this statement from President Obama, I thought to myself, is that an implicit agreement that the American Dream has been shattered? Is this insourcing American Jobs strategy a plan to not only improve the ratio of job availability to job seekers, but to also restore the American Dream? Both are lofty goals.
What’s in it for Corporate America?
One thing is certain, it’s obvious what the American people want, but the question is, what will corporate America want in return? Corporations outsource to save money and improve their profit margins. Why would they “bring jobs back to America” when they can drastically cut labor expenses in India, China, or South America? Do we think that corporations will bring jobs back to show their “team spirit?” Will they do it because of a cause marketing campaign to show they are good citizens? It’s no wonder President Obama plans on discussing…..yep, you guessed it, tax incentives! President Obama has recognized Ford for committing to bringing back 2,000 jobs to the U.S. but is it really something to be praised considering Ford was bailed out? I guess at this point, it is arguable that Americans should just be happy for any job brought back to the U.S. While this seems like a perfect opportunity for American corporations to show their commitment to the citizens who made them rich, will corporations, instead, use this opportunity to see what they can get out of it….again? Let’s see which companies fly their American flags for decoration and which actually believe it means something greater.
What do you think?
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